Be the answer,
not the ninth blue link.
More and more buyers now ask an AI assistant instead of scrolling a results page. They get one answer, and it names somebody. This service is the sustained work of making that somebody you, described accurately, and measuring it month over month.
There is only one answer now
Search engine optimisation was about ranking a page among ten. Generative engine optimisation is about being cited inside the single answer that ChatGPT, Gemini, Perplexity or Google's AI Overview assembles from sources it trusts. If your business is absent from those sources, or described wrongly, you are invisible at the exact moment someone is deciding.
Unglamorous, structural, and it compounds
Making a business legible to a machine that summarises your industry is mostly patient infrastructure: content that answers the questions buyers actually ask, structured data that tells models exactly what they are reading, and monitoring that shows whether citations are moving.
Every month, delivered
- Thought leadership content strategy built around your buyers' real questions
- One new page of optimised content, written to be quoted
- Keyword research focused on the informational queries AI answers draw from
- Article, Author and FAQ structured data on every piece of content
- AI Overview and assistant response monitoring, with citation tracking
- A branded monthly report and a reporting call with a dedicated success manager
- Weekly progress updates by email, standard on every engagement
We will not promise
- Guaranteed placement in any AI answer. Visibility varies by query, location, device and model behaviour, and anyone guaranteeing it is guessing
- A specific traffic or revenue number
- Results in a fixed number of days
- Control over how a model phrases things
- That competitors will disappear from answers
How the months run
A three month initial term, then month to month for as long as the numbers earn it. Every cycle produces the same artifacts, so every month is comparable to the last.
Onboarding and baseline
Site access, strategy intake, and a recorded baseline of how the major assistants currently answer your buyers' questions: where you are absent, where a competitor is named instead, and anything factually wrong about you. Setup completes and the first content cycle begins inside 30 days.
artifact: baseline audit + content strategyFirst full cycle
The first optimised page ships with its structured data. Keyword themes are locked, monitoring is live, and you start receiving weekly updates.
artifact: first monthly report + reporting callIterate on the data
The second cycle adjusts to what the monitoring shows: which themes are being picked up, which sources models are leaning on, where the gaps are.
artifact: trend comparison against baselineTerm review
Three cycles of the same measurements, side by side. You see exactly what moved, what did not, and decide with real data whether to continue.
artifact: term report + continue or stop decisionMonth to month
Campaigns in this field mature over six to twelve months, so most clients continue. Same price, same monthly artifacts, no long contract holding you there.
artifact: the same report, every month, comparableThree months to prove it, monthly after
$3,000 at the end of each of the first three months
$3,000 per month after that, month to month
Paid after each month's work is delivered and reported, not before.
Weekly updates and the dedicated success manager are standard, not an upsell. Execution runs through our specialist delivery team; we own the scope, the standard and the reporting, and we are the ones accountable to you.
Who this suits, and what we need
Right fit
- Businesses in a category buyers research before they buy, where being recommended matters
- Companies with a real offering and a thin or inaccurate footprint in the sources models read
- Strongest results come alongside solid foundational SEO and a maintained business profile
- Owners who would rather see an honest flat month than a decorated one
What we need from you
- Website access for structured data and technical updates
- Photos and video, on the site or provided
- Content approvals inside each monthly cycle
- Someone who answers email
If you sell on price alone, or you need results this month, this is not the right spend and we will tell you so on the call.